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Rapala® Shad Rap® Elite

Rapala Pike Set 2

Skitter V

Freeloader

X-Rap Twitchin' Minnow

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude

X-Rap® Twitchin' Minnow

Jigging Rap®

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market.

DT® (Dives-To) Series

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard

Rippin' Rap®

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted

Original Floating®

X-Rap® CountDown®

OG Slim™ 6