Berkley Bait Management Tools - Pure Fishing

Freshwater Soft Bait - Pure Fishing

Crankbaits & Jerkbaits - Pure Fishing

Berkley™ Flicker Shad Crankbait Lure

Freshwater Hard Bait - Pure Fishing

Catch Management - Pure Fishing

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive,

Berkley Deep Hit Stick

Berkley Fishing Gear, Fishing Tackle & Equipment - Berkley® Fishing US

Fishing tackle from the world's most trusted fishing gear brands

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time

Berkley Dime

Berkley Powerbait - Berkley® Fishing US

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called Krejing. This lure defies conventional jerkbaiting, by

Krej

Berkley Bait Management Tools - Pure Fishing