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Strikes like a fish magnet, The The Berkley Gulp Saltwater Jerk Shad Soft Bait is designed to look and move like it's alive; as alive as a small

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The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish! Berkley Gulp truly is the next generation in soft

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Gulp releases 400 times more scent than plastic baits., Gulp is available in a huge range of shapes and sizes., Gulp has been proven effective on

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Gulp! Saltwater Jerk Shad Soft Bait Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests.

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