Berkley: Hard Baits

Berkley Warpig | 3 in Gilly

For decades Berkley has pushed the efficacy and catch rate of our Gulp! soft baits and attractants responsible for catching fish all over the globe.

Berkley Scented Flicker Shad Hard Bait, Crankbait

Berkley Scented Flicker Shad

Berkley Hard Baits

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. The Bad Shads balanced designs allows you to throw this bait straight and far. These Crankbaits are consistently ready to run out of the package without tuning.

Berkley Bad Shad - Black Gold

Gulp® Hard Bait Gel

The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions. David Fritts Pro Tip- Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

Berkley Frittside 5 Biggun Black Chartreuse

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Stealth Shad

Berkley Hard Baits – Scottsboro Tackle Co.

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Berkley Flicker Minnow Dives 14'-17' Size 7 FFMN7D Flashy Series CHOOSE YOUR COLOR!

Berkley Gulp Hard Bait Gel Freshwater Fishing Attractant