Do-it Shad Bait Lure

Whether it's the unique wobble action when you are trolling, the style of the drop and flutter when you are jigging or the tuned wiggle upon a retrieved cast, this lure has all the versatility you could hope for. The details of a swollen belly, lips, gill plates, fins, recessed eyes and a lateral line make this gem appear to come to life in the water. Try tweaking the tail a bit to change the action when you want to trigger your next pole bender.

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body

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