Innovative Baits and an Incredible New Sonar

The Most Weedless Bait I've Ever Used…And It SAVES Money!

What's New In Tackle 2024? - Woods & Waters Magazine

Berkley Releases New Forward Facing Sonar Inspired Lures - Wired2Fish

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Blue Vapor OB

Top 10 baits from West Point Lake - Major League Fishing

Top 10 baits from Toledo Bend - Major League Fishing

Follow Up Baits Are Critical To Your Success On The Water!

New Lures Made For Forward-Facing Sonor - Texas Fish & Game Magazine

Berkley Gives Anglers More Control Of Their Baits Than Ever Before

New Hard Freshwater Lures at ICAST 2020 - In-Fisherman