Rapala

Prop 65 Warning CARapala F07 Original Floating Plug. The lure that started it all is still the number one go-to lure. Whether twitched on top as

Rapala F07 Original Floating Plug

Details, Rapala Original Floaters feature balsa wood construction - the lure that started it all is still the number one go-to lure. Whether

Rapala Original Floater Hot Steel

Rapala Jigging Rap - Silver

Throw the stick out and let them fight over it. The X-Rap Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion.

Rapala X-Rap Magnum Stick 17 - Mullet

Rapala X-Rap Magnum Cast Minnow 100 mm 42G Multicolor

Rapala Shad Rap SR05 CHOOSE YOUR COLOR!

The Countdown Elite harnesses over 80 Years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original Countdown. The new Countdown Elite is built with a modern construction for maximum casting distance and accuracy, improved improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.

Rapala Countdown Elite Gilded Firetiger / 55

Rapala OG Rocco 5 Crankbait Rootbeer Crawdad

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floater - Blue

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce

Rapala Glass Shad Rap®

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating 09 Rainbow Trout

Rapala Jointed Floating Lures J011 CHOOSE YOUR COLOR!