These reels were made for Sears Roebuck and Co. Description from

Sears Roebuck Model 200 -- 779 313240 -- Service and Lubrication -- Young Martin's Reels

Discover Vintage Fishing Reels for Your Collection

File:Sears, Robuck & Co. letterhead 1907.jpg - Wikipedia

Sears' extraordinary history: A timeline

Vintage JC Higgins Level Winding Casting Reel Box w/ Paperwork - Log Cabin Decor

Sears Roebuck 410 spinning reels

Bronson Reels Made For Sears - ORCA

J.C. Higgins 312.31130 - The Classic Fly Rod Forum

Sears Roebuck And Co. Reel

JC HIggins Sears rod, Collecting Fiberglass Fly Rods

Sears Roebuck Craftsman Reel Mower

Sears-roebuck Fishing Talks

Abu Garcia - We ran into Buddy at Bass Pro Shops in Birmingham, AL today and he showed us an ambassadeur 5000 and Ted Williams edition (the baseball player) special make up