Muskie Tackle- Drifter Tackle, Musky Maina, ERC, Sennett Tackle

The easiest to use, most versatile Glidebait you'll ever throw!, We at ERC worked three years to create it and get it right. It's the easiest to use,

Hell Hound™ - Chrome Series

The SECRET PLUG finally has a name!, Musky Mania's 9 Doc and 7 Lil' Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10

Saltwater Doc's & Lil' Doc's Standard Colors

Made from a new and indestructible material, these replacement lips can handle a beating that others on the market and lips from years past just

Jake™ Lips

Musky Mania Lil Ernie

Drifter Tackle

Muskie Tackle- Drifter Tackle, Musky Maina, ERC, Sennett Tackle, Loke Lures

The Pacemaker is a tail bait like no other., Designed by Chippewa Flowage muskie guide Ty Sennett, the Pacemaker can stand up to the most ferocious

Pacemaker

Double D™ is actually a Jerkbait in Disguise., Double D™ (a shallower cousin of the Triple D™) is actually a Jerkbait in Disguise. ERC has

Double D™ - Standard Color Series

Protection from the Sun and Bugs!, We have all had those days on the water where the sunburn really sneaks up on you. We have also ALL had those days

Sun Scarves

The Jake is a classic big fish lure, and the #1 BIG MINNOW BAIT on the market today, period!, It’s narrow, flat-sided body combined with a unique lip

Jake - Metallic Scale Series

Sennett Tackle