Hot New Releases: The bestselling new & future releases in Fishing Lures

HARD BAITS – Googan Squad

New Fishing Lures for 2024 - Wired2Fish

New Fishing Lures for 2024 - Wired2Fish

HARD BAITS – Googan Squad

New Fishing Lures for 2024 - Wired2Fish

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to trolling bait walleyes can’t resist. Finish the story every time with premium VMC black nickel hooks.

Original Hot 'n Tot 07 Metallic Blue Scale / Red Lip Storm

New Fishing Lures for 2024 - Wired2Fish

Hot New Releases: The bestselling new & future

Best Selling Products - LOTWSHQ

ICE JIGS – Fishing World

Rapala DT Series Crankbaits The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth.

Rapala DT10 Crankbait Hot Mustard

Designed to excel with forward-facing sonar - the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column - only to fall backwards towards its target.

Berkley Krej FFS Jerkbait 100 Chrome / 3.9 IN / 1/2 OZ.

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to trolling bait walleyes can’t resist. Finish the story every time with premium VMC black nickel hooks.

Original Hot 'n Tot 07 Metallic Blue Scale / Red Lip Storm