Berkley Drops innovative new line of 'FFS Optimized' baits at NASA

Cool new FFS baits, Huge new jig 'n craw, 50 lb limit! – BassBlaster

Brand New Berkley Forward-Facing Sonar Baits

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Stealth Shad

Berkley New FFS Baits and How to Fish Them

Cool new FFS baits, Huge new jig 'n craw, 50 lb limit! – BassBlaster

FFS - Forward Facing Sonar Baits - Berkley® Fishing US

Gamakatsu launches the Under Spin Head Mini

NEW Berkley Power Switch FFS Optimized Bait - ICAST 2023

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