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Rapala® Ultra Light Rippin' Rap®

Rapala® Original Floater Rapala® International Site

Rapala® X-Rap® Haku Rapala® International Site

Slab Rap®

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The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market.

DT® (Dives-To) Series

Rapala® X-Rap® Magnum® Prey

Jigging Shad Rap®

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are

CountDown®

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile.

Jigging Rap®

Big poppin'. Big splashin'. Big bassin'. The X-Rap® Pop brings X-Rap attitude to topwater. Starting in a tail down position, its arched body shape

X-Rap® Pop

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted

Original Floating®

Classic Vibrax®